12 Free AI Tools Every Entrepreneur Should Bookmark

It feels like new free AI tools launch every five minutes—and let’s be honest, most of us don’t have time to test them all. Thankfully, a handful of tools consistently stand out for entrepreneurs, creators, and side hustlers looking to save time and get more done.

Here are a few of Hatch’s favorite free AI tools to explore.

1. ChatGPT

ChatGPT is like having a brainstorming partner available 24/7. Whether you’re writing blog posts, planning a side hustle, or organizing your next big idea, it’s a great place to start. You can do a lot with a free account, but upgrading to a paid account allows for a lot more insight and personalization.

2. Claude

Claude is an AI assistant known for thoughtful responses, strong writing capabilities, and handling large amounts of text.

3. Gemini

Google’s Gemini integrates with many Google products and can assist with research, content creation, and productivity.

4. Perplexity

Perplexity combines AI with web search, making it useful for finding current information and researching topics quickly.

5. Canva AI

If design isn’t your thing, Canva’s AI can help you create surprisingly polished graphics without spending hours fiddling with layouts and fonts. You simply give it a prompt for what you’d like to create and it quickly serves up some great results. Use it for generating images, designing presentations, and more!

6. Grammarly

Grammarly uses AI to improve grammar, spelling, clarity, and tone in emails, articles, and business communications. The paid plan is pricey for most, but you still get a lot of great support with the basic plan.

7. Notion AI

Notion AI can summarize notes, generate content, organize information, and improve productivity workflows.

Bonus: selling Notion templates is one of the business ideas we’ve covered!

8. Gamma

Gamma helps users create presentations, documents, and webpages using AI-assisted design and content generation.

9. ElevenLabs

ElevenLabs specializes in AI-generated voiceovers and text-to-speech technology. It’s useful for videos, podcasts, tutorials, and other content where high-quality narration is needed. The free plan allows users to experiment with voice generation before upgrading. It’s honestly a little spooky how natural some of the voices sound.

10. Suno

Suno allows users to generate original music and audio content using AI.

11. Poe

Poe provides access to multiple AI models through a single platform, making it easy to compare responses and workflows.

12. NotebookLM

Google’s NotebookLM feels a bit like having a research assistant in your pocket. Upload your own documents and let it help summarize, organize, and connect ideas.

Final Thoughts

AI tools continue to evolve rapidly, but you don’t need a large budget to get started. These free AI tools can help entrepreneurs save time, increase productivity, and experiment with new ways of working.

The best AI tool isn’t necessarily the most powerful one—it’s the one you’ll actually use. Start small, experiment, and build a toolkit that supports the way you work.